GEO Tools & Resources

Updated September 2026: a 27-point GEO audit across technical access, content quality, authority signals and measurement — now with a Step 0 baseline, because Conductor's analysis of 167,867,680 AI Overview citations found the position-1 result is cited only 24.9% of the time and 57% of citations land outside the top 10. Also new: a 2026 controlled test of 1,006 pages where generic schema was cited 41.6% versus 59.8% for no markup at all (p = .012), SE Ranking's finding of just 9.2% URL overlap across repeated AI Mode searches (21.2% with zero overlap), Cloudflare's 15 September 2026 default blocking Agent and Training bots on ad-displaying pages, and the 31 August 2026 global Search Console generative AI report that counts impressions only. Includes the scoring table and the 90-day remediation plan.

Updated September 2026: GA4 now ships a native AI Assistant channel (May 13, 2026), but 35–70% of AI referral sessions still land in Direct without a referrer. New this cycle: Search Console's generative AI report went worldwide on 31 August 2026 and began combining AI Mode with AI Overviews on 7 September, so surface-level attribution has to come from a prompt panel. Learn the 4 GEO metrics (mention rate, citation frequency, sentiment, share of voice), the per-position citation baseline from Conductor's 167,867,680-citation analysis (position one cited 24.9%, position ten 10.2%, 57% of citations outside the top 10), why mixing the two measurement directions produces fake trends, and the 5-tool measurement stack. AthenaHQ puts the average brand at a 17.24% mention rate (leaders 56.71%).

Updated September 2026: pricing re-verified against vendor pages August 3 to September 10. Two entry prices are corrected this cycle — Peec AI restructured to EUR-denominated geo-priced tiers on August 14 2026 (Starter EUR 70/mo, or $95/mo monthly, versus the ~$30 figure older guides still quote), and Profound moved from quote-only to published self-serve tiers ($99/mo Starter covering ChatGPT only; $399/mo Growth for three engines) after a $96M Series C at a $1B valuation. Self-serve entry pricing now spans $29 to $500/mo, with managed services from ~$3,500/mo. Includes the cost-per-1,000-AI-responses table that reorders the category (Ahrefs Brand Radar Scale ~$10 versus Profound Starter ~$66), the four pricing models vendors use, five September 2026 shortlist additions (Ahrefs Brand Radar $50/mo, HubSpot AEO free/$50, Frase $39/mo, Scrunch $250/mo, SE Visible $99/mo), and the 6-point evaluation rubric.

Updated September 22 2026: GA4 now ships a native AI Assistant channel (May 13, 2026), but 35–70% of AI referral sessions still land in Direct without a referrer — layer a custom regex to recover tracked baseline. New this cycle: the repeatability ceiling is now measured. SE Ranking ran 10,000 Google AI Mode queries and found only 9.2% mean URL overlap between runs with 21.2% returning zero overlap, and Wellows found 10.2% URL agreement across engines versus 67.4% brand-name agreement — a 6.6x gap that makes mention rate your headline metric and citation URL the diagnostic. Also new: Search Console generative AI report went worldwide on 31 August 2026 (AI Mode and AI Overviews combined from 7 September, rows filterable by prompt), and Cloudflare 15 September 2026 defaults block Agent and Training bots on ad-displaying pages. Learn the 5-step methodology across ChatGPT, Perplexity, Google AIO, Claude and Gemini.