GeoAura
Generative Engine Optimization

Don't chase rankings.
Chase citations.

AI search engines don't show blue links — they generate answers and cite sources. GeoAura teaches you how to become the source AI engines reference, based on the Princeton GEO research (KDD 2024).

Start with the basics 9 proven strategies (with data)

+527%

AI search traffic YoY growth

Previsible, 2025

+41%

Visibility lift from expert quotations

Princeton GEO study

+33%

Visibility lift from statistics

Princeton GEO study

-25%

Traditional search traffic projected decline

Gartner

Essential Reading

Start here to understand GEO fundamentals.

Fundamentals

What Is GEO (Generative Engine Optimization)? Complete Guide

GEO is the practice of optimizing content to be cited and referenced by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Learn how it works.

12 min read · Updated 2025-06-22

Fundamentals

GEO vs SEO: 7 Critical Differences You Need to Know

SEO targets keyword rankings and clicks. GEO targets AI citations and brand mentions. This guide breaks down the 7 key differences with data.

10 min read · Updated 2025-06-22

Fundamentals

How AI Search Engines Work: RAG Architecture Explained

AI search uses Retrieval-Augmented Generation (RAG) to find, rerank, and cite sources. Understand the 4-stage pipeline that decides what gets cited.

11 min read · Updated 2025-06-22

Fundamentals

The Princeton GEO Study: Benchmark & Findings Explained

The Princeton/IIT Delhi/Georgia Tech GEO paper (KDD 2024) tested 9 optimization strategies on 10,000 queries. Here are the quantified results.

14 min read · Updated 2025-06-22

AI Platforms

ChatGPT Search: How It Cites Sources & How to Get Cited

ChatGPT Search uses OAI-SearchBot and inline citations. Learn the citation mechanism and 5 optimization tips to get your content referenced.

9 min read · Updated 2025-06-22

AI Platforms

Perplexity AI: Citation Mechanism & Optimization Guide

Perplexity uses a strong citation model with 5-15 numbered references per answer. Here's how its PerplexityBot crawler indexes content.

9 min read · Updated 2025-06-22

Browse by Topic

Data & Trends

The latest GEO statistics and market data

Ready to optimize for AI search?

GEO isn't about gaming algorithms — it's about making your content the most citable, authoritative, and structured source on your topic. Start with the fundamentals.

Run the 27-point GEO audit